Concept design
Give the idea a spatial identity.
What should people feel when they arrive?
What this stage considers
Explore the story, atmosphere and visitor experience before the details take over. A clear concept connects the character of a destination to the way people will use it.
- Creative direction and visual references
- Experience narrative and key moments
- Early spatial ideas and concept options
The listed activities are indicative. A project proposal should confirm deliverables, fees, responsibilities and timing.
Prepare your project briefRelated destinations.
All specializationsPrepare for this stage
The experience you want to create
Describe the audience, the atmosphere and what should make this destination memorable.
The final scope, deliverables and responsibilities need a project-specific agreement. Add this stage to your local brief as a discussion point.
Review your project brief